A beautiful shoot can still leave the website and campaigns without the right material.
When production begins before use cases are mapped, teams discover missing crops, releases, sequences and channel variants after the set has closed.
Service
Pre-production connects the narrative, shot list, rights, formats and distribution plan so one production can supply a coherent system of assets.
When production begins before use cases are mapped, teams discover missing crops, releases, sequences and channel variants after the set has closed.
We build the narrative, asset matrix and rights checklist before production, then supervise capture, post-production and versioning as one workflow.
What changes for you
A visual library mapped to real communication needs.
Clear rights, releases and usage records.
Channel-ready variants without improvised recropping.
A scope shaped around the decision
Within Photo, Video & Motion, this area is tied to a named business decision. Inputs, owners and approval criteria are agreed before production starts.
The agreed photo, video & motion direction is translated into a usable layer for the next team. Dependencies and hand-off requirements are documented, so context is not lost between specialists.
Release and review criteria follow the question photo, video & motion is meant to resolve. Progress is assessed through useful evidence, not completed activity alone.
What protects the investment
Scope, owners and approval points are agreed before production.
Review asset coverage, rights completeness, reuse and delivery against the channel matrix.
Any legal, data or platform dependency is identified before it can block launch.
FAQ
Yes. The scope can start independently when the decision, inputs and hand-off are clear. It can also become one layer of a broader brand, digital and growth roadmap.
We agree the business question, decision owners, available evidence, dependencies, definition of done and the way progress will be reviewed.